K-Culture Screen, The Kinetic
Year 2022
Role Creative Direction / Visual Development /
3D & Motion Production
IF Design Award 2024
This project presents a media artwork to the public through a large-scale digital signage installed on the exterior wall of the National Museum of Korean Contemporary History, located in Gwanghwamun Square, Seoul. As a civic space rich in symbolic meaning, Gwanghwamun Square represents Korean history and remains a site where the past, present, and future intersect. The Kinetic reflects this locational significance by visualizing the dynamic moment when traditional and futuristic aesthetics converge, using mechanical modules inspired by traditional Korean colors and materials.
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