Lottemall Suji Media Facade & AR

Year    2019
Project Type   Media Facade / AR
Role   Conept Design / 3D Modeling

AR contents that cover all floors and media facades of Lotte Mall that opened in Suji, Yongin, South Korea.Interactive contents using super-large media facade measuring 7m in width and 33m in height were produced for the enjoyment of visitors at the family level. Building a storytelling character based on the theme of "SuJi WonderLand," you can meet the characters in virtual reality and enjoy various games, which can be enjoyed in AR VMD sections by floor through personal mobile devices as well as large media facades, and provide clues to expand shopping traffic to all floors.

Credits

Easywith

Client
Daehong

Project Manager
Park Jaehong

Lead Artist Choi Junwon

Team Members
Kang jiwon