K-CULTURE SCREEN
The Kinetic
Year 2022
Project Type Digital Signage
Role Concept Design / Motion Graphic
IF Design Award 2024
This is the digital signage content on the exterior wall of the National Museum of Korean History located in Gwanghwamun. It's a digital kinetic wall content that embodies the symbolism of Gwanghwamun and the beauty of traditional Korean culture. I participated in conceptualizing the concept, directing the storyboard, and producing the ending part of the artwork. Drawing inspiration from traditional Korean artifacts, I planned the design of the kinetic content by incorporating sculptural elements, materials, and movements from Korean traditional objects. Especially in the ending part of the artwork, I directed to evoke the sensibility of analog wall paintings and the spirit of Gwanghwamun and Haechee within the digital signage.
Credits
Easywith
Client
KOCCA
Project Manager
Jang Hyeonseok
Creative
Kim Yongshin
KOCCA
Project Manager
Jang Hyeonseok
Creative
Kim Yongshin
Director
Park Seoyeon
Team Members
Choi Junwon, Roh Hani, Kang Jiwon, Hwang Jiyoung
Park Seoyeon
Team Members
Choi Junwon, Roh Hani, Kang Jiwon, Hwang Jiyoung