ISE2024 LG LED
A NEW DIGITAL MEDIA ART
Modernistic Attractor
Year 2024
Project Type Kinetic Art
Role Concept Design/ Motion Graphic / Kinetic Animation
The work showcased at the LG Business Solutions booth at ISE 2024 is a large-scale kinetic media art piece, measuring over 3.6 meters wide and 6.2 meters tall, with a total of 336 LED panels installed. Based on the concept of "Be Moved by Attractive Movements," all elements were orchestrated to create a captivating and cohesive motion. Particularly, the seamless integration of kinetic LED display movements and the movements of objects within the video maximized visual effects. Additionally, various graphic design elements and motions symbolically encapsulated LG's technological prowess and brand values. Through this, it provided a multidimensional experience for numerous attendees.
Credits
Easywith
Client
LG Business Solutions, HSAD
Project Manager
Kim Gwangrae
LG Business Solutions, HSAD
Project Manager
Kim Gwangrae
Director
Kim Yongshin
Lead Artist
Park Seoyeon
Artist
Kang Jiwon, Roh Hani, Beak Juhee
Kim Yongshin
Lead Artist
Park Seoyeon
Artist
Kang Jiwon, Roh Hani, Beak Juhee