DUBAI EXPO 2020
City Scope
Year 2020 - 2021
Project Type Kinetic Art
Role Concept Design / Motion Graphic / Kinetic Animation
IF Design Award 2022
A hanging kinetic artwork installed in the Korea Pavilion at Dubai Expo 2020. Forty LED displays connected by wires tilt in various directions to form shapes. It consists of three main contents: "Diversity of Korea," "Beauty of Korea," and "Interaction Content." Each content is not only designed with a story and visual design but also symbolically planned with the design of kinetic movements. The "Diversity of Korea" content emphasizes the diverse inclinations and sculptural silhouettes of the kinetic modules. It also showcases a production where video and kinetic module movements are organically integrated. The "Beauty of Korea" content highlights the visual effects of height and depth and emphasizes the beauty of kinetic movements that move gracefully, leveraging the characteristics of hanging kinetic art. Lastly, the "Interaction Content" literally serves as an interactive content where attendees can upload their faces through their smartphones, which are then displayed on the LED displays. This content entertains attendees with kinetic movements that seem to greet each other as they face each other in the displayed photos.
Credits
Easywith
Client
KOCCA, INNOCEAN Worldwide
Project Manager
Kim Gwangrae
KOCCA, INNOCEAN Worldwide
Project Manager
Kim Gwangrae
Director
Kim Yongshin
Team Members
Choi Junwon, Kang jiwon
Kim Yongshin
Team Members
Choi Junwon, Kang jiwon